Fox News Praises Take Two CEO for Success of GTA & RDR Franchises

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Fox News Praises Take Two CEO for Success of GTA & RDR Franchises
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Fox News Praises Take Two CEO for Success of GTA & RDR Franchises
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Fox News journalist Robert Gray had some kind words for Take Two Interactive CEO Strauss Zelnick during the network’s coverage of the 2019 Electronic Entertainment Expo in Los Angeles. During the short but wide-ranging interview, Gray congratulated Zelnick for the success of his organization. Rockstar Games, the developer of hit franchises like Grand Theft Auto, is a subsidiary of Take Two Interactive.

The Grand Theft Auto franchise is the fourth-highest selling of all time. With more than 250 million games shipped, only Mario, Pokemon, and Tetris have sold more. While the games have earned a reputation for their violence and mature content, they’ve also received praise for their unparalleled quality.

Fans and critics alike have applauded Take Two Interactive and Rockstar Games for their latest addition to the Red Dead franchise, Red Dead Redemption 2. The Western-themed game generated nearly $1 billion in revenue in just the first three days after its release. The game is widely regarded as one of the finest ever made, and it was awarded 2018 Game of the Year by Mess of Media.

Rockstar Games and Take Two Interactive have a stellar reputation among the gaming community. In an environment where many studios seem to have developed an adversarial relationship with their fans,  Take Two and its subsidiaries consistently manage to exceed the expectations of their fan base.

Take Two Interactive has even been applauded by many in the business community for their hands-off approach to their artists. While franchises like Call of Duty churn out endlessly uninspired games, Rockstar spends several years carefully developing each of their titles. Their artistic quality is unrivaled by anyone else in the industry.

Corporate giant Electronic Arts spent years attempting to purchase Take Two Interactive. EA repeatedly offered significantly more than Take Two Interactive’s assessed value in an attempt to acquire their organization. EA is currently valued around $27 billion. Take Two, in comparison, is valued at about $12 billion.

Take Two Interactive was wise to pass on the offers from Electronic Arts. EA has a notoriously terrible relationship with the fans of their franchises, and the move would not have been well-received by the gaming community. Simply looking at it from a financial standpoint, it’s entirely possible for Take Two Interactive to become far more successful than EA over the next 10 years. Perhaps that’s why EA spent so many years desperately trying to purchase the company.

This article contains the personal opinions of the author. The views and opinions expressed in this article are those of the author and do not necessarily reflect the position of Mess of Media. This disclaimer appears on all articles that feature the personal opinions of the author, as Mess of Media is an unbiased and nonpartisan source of information.

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